
PRESS RELEASE
10 April 2006---BEGINS---
FranchiseSales.com has launched a new online video service to support franchisors recruit quality franchisees. This is a first in the UK franchise marketplace.
72% of all leading franchisors, questioned in a recent survey, believe online video will play a critical role in future recruitment campaigns. However, only 15% stated that their videos were currently available online.
As a result of this feedback, FranchiseSales.com has launched a new online video service that allows franchisors to add their video to a library of franchise opportunities. View existing franchise opportunities here.
"The lines of division in media between the internet, TV broadcasting and publishing are blurring," says Tony de Vizio, director at Dynamis, the online publishing group that runs FranchiseSales.com, "therefore, organisations need to use a variety of media to capture customers over the web."
Nearly 60% of franchisors have a video or DVD available and most (55 franchisors out of 60) would consider publishing it on the internet.
Franchisors that have already adopted the service include auto-repair specialists Chips Away; signs franchise Fast Signs and the high street brand Cash Generator.
Anne Blee, Marketing Director at ChipsAway International adds, “FranchiseSales.com’s new facility provides ChipsAway with a unique opportunity to broadcast our promotional video direct to potential franchisees.’
For more information on the survey or FranchiseSales.com, email Jo Dalton.
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