PRESS RELEASE
December 2007---BEGINS---
4DS WINS BusinessesForSale.com CONTRACT
4DS, Channel 4’s in-house, digital advertising sales agency, today announces it has been appointed to sell digital advertising for the world’s largest online destination for the buying and selling of businesses, www.BusinessesForSale.com, part of the Dynamis Online Media Group.
Under the terms of the deal 4DS will manage third party online advertising for www.BusinessesForSale.com including onsite media and sponsorship opportunities across the site.
Launched in 1996, BusinessesForSale.com hosts nearly 60,000 businesses for sale, as well as more than 1,500 franchise systems. It is used daily by entrepreneurs, business owners, first time business buyers, business brokers, accountants, franchisors, banks, finance providers and lawyers.
Matt Gower, Director of 4DS, said: “This is a really exciting, interesting site to add to our Premium network. The site has fantastic, targeted traffic with usage that has increased steadily as entrepreneurship grows within the UK. The Dynamis Media Group is a forward-thinking and enthusiastic company, much like 4DS and we are very pleased to be working with them.”
Tony de Vizio, Sales & Marketing Director of Dynamis plc., commented: “The decision to work with 4DS was a logical one. 4DS is driven to achieve results and so are we. With their brand, agency network and good people to drive the business forward, Dynamis plc. believes it is working with a partner that shares its ambition in doing what is best in the online marketplace. We are very pleased with the results so far and look forward to the growth both our businesses should expect.”
Contact: Becky Mew, Channel 4 – 020 7306 3751 or email bmew@channel4.co.uk
---NOTES TO EDITORS---
4DS
4DS is seeking to sell online advertising on third party websites to external clients.
4DS launched in March 2007 and operates alongside Channel 4’s existing TV ad-sales and new media sales agency. Working with third party clients 4DS will complement the existing sales force who sells advertising space exclusively on Channel 4 branded properties.
BusinessesForSale.com
Gone are the days of working for the same company year after year. Individuals are looking to take more control over the working lives and are becoming their own boss more and more.
The site, over the years, has been a great platform for advertisers to target both business owners and individuals looking to get into business.