PRESS RELEASE
December 2007---BEGINS---
Recycled Buyer Leads Damaging Recruitment
December 7, 2007 - Leads are the currency which drive the franchise industry and more franchisors are starting to express concern over the quality of those leads – according to a new survey by FranchiseSales.com
Over 56% of franchisors who use the internet to recruit franchisees believe the quality of leads has deteriorated in the past two years, as a result of franchise websites recycling the same buyer leads to many franchisors.
However, conversely, over 76% of franchisors who use www.FranchiseSales.com report an increase in quality over the past two years.
“This really is down to how leads are treated,” says Yasmine Siddiqi, Head of FranchiseSales.com. “It is now common practice for some websites to take a single buyer enquiry and replicate it many times over to many franchisors. That’s one buyer being recycled to 20 or 30 franchisors. At FranchiseSales.com we don’t do that,” she adds.
With over 1,450 franchise systems now being advertised on FranchiseSales.com, the site generates an average of 9,000 requests for more information each month from 4,147 franchise buyers. That means, on average, a buyer enquires on approximately two opportunities when they are looking for a franchise.
“The ratio of one buyer enquiring on just two or so franchise opportunities means that we are able to keep the standard of buyers high. We want our buyers to focus on the one or two opportunities that are right for them – not scatter gun their enquiries. Likewise, franchisors value our leads because they know their prospect is truly interested in becoming a franchisee” she adds.
As a result of this approach, more franchisors who track where the buyer resulted from now report that FranchiseSales.com is their leading recruitment tool. “By using FranchiseSales.com, in the last six months alone, we have recruited six Jani-King franchisees,” says Dugan Aylen at Franchise Recruitment Service Ltd. “It’s an integral part of our expansion strategy.”
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---NOTES TO EDITORS---
- BusinessesForSale.com (www.BusinessesForSale.com) and FranchiseSales.com (www.FranchiseSales.com) is published by Dynamis Plc. (www.Dynamis.co.uk). Dynamis also publish www.BusinessOpportunities.com.
- Dynamis is a privately owned company based in London, UK.
- FranchiseSales.com and BusinessesForSale.com have over 200,000 registered business buyers.
- Over 11,500 new unique users visit the sites on a daily basis. (Certified by ABC ELECTRONIC - January 2006.)