PRESS RELEASE
December 2008---BEGINS---
FranchiseSales Develops Unique Lead Qualification System for Franchisor Clients
Lead generation website and franchise directory http://www.FranchiseSales.com has developed the Pure Qualification System, which specifically tailors enquiries from people looking to buy a franchise to meet advertisers’ needs.
The website is an advertising service for franchise concepts looking to recruit new franchisees. Prospective buyers visit the website and send enquiries using a contact form on the franchisor’s dedicated webpage
Irrelevant leads, clicks that don’t result in sales. At best, only 3% of paid-for clicks will result in a sale. Often, it’s a miserable 1%.
To combat this, http://www.FranchiseSales.com has implemented new technology to ensure advertisers only receive qualified leads. It works by encouraging prospective franchisees to answer specific questions set by the franchisor before the enquiry is sent. If the answers don’t match the franchisor’s requirements the lead is rejected.
“There’s no point delivering 100s of leads to an online advertiser if only one results in a sale. That’s a lot of time wasters,” says Yasmine Siddiqi, Head of FranchiseSales. “Today’s franchise advertisers expect qualification.”
Advertisers can choose to qualify leads using any criteria they like - questions can be based on location, experience, skills, financial situation and more.
“It’s like a mini online interview,” says Siddiqi. “The advertiser receives qualified leads from prospects suited to their franchise opportunity and doesn’t have to waste time responding to unsuitable prospects. Some clients are already claiming a 20% conversion.”
The FranchiseSales team works closely with clients to structure the online questions correctly. If too many irrelevant leads still get through, the system is flexible and can be amended accordingly. It’s proving a hit with the franchise community.
“This innovative way of filtering leads means FranchiseSales saves us time in qualifying prospects so we can focus on recruiting more franchisees,” says Phil Bird at PC Support Group. “I’ve been using the Pure Qualification System on FranchiseSales.com to generate leads for two months and already I’ve recruited two franchisees.”
For more information about franchising go to http://www.FranchiseSales.com or contact Yasmine Siddiqi on 0207 324 1930
Notes to Editors:
- http://www.FranchiseSales.com was established in 2001. It is published by Dynamis plc which also produces http://www.BusinessesForSale.com and http://www.BusinessOpportunities.com
- http://www.BusinessOpportunities.com
- Approximately 8,000 enquiries are sent through a secure and confidential web based mail system per month.
- The site attracts over 20,000 unique users every day and generates more than 130 million page impressions per year.
- http://www.FranchiseSales.com is a member of the International Franchise Association.
- FranchiseSales is the only international lead generation portals to guarantee the franchise industry’s most qualified prospects through the use of the Pure Qualification System.
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